"Market and Sales Excellence" is the base of growth, covering all the disciplines that target a company's customer activities, ranging from the early market research to marketing, sales, offers, customer management, and partner management. In short, the concept covers all the activities that are in touch with a company's customers and investing stakeholders.
Marketing Development
Sales Development
Tender Development
Customer Management
Partner Management
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Marketing
Experienced managers know that a successful marketing strategy is always based on customer needs, and is crucial for whether a company is right with its messages and thereby finds its position in the market.
At Tailor Business Consulting, we help our customers to professionalize their marketing functions. based on market and customer analyzes, thereby ensuring that there is a strong correlation between the overall strategy framework and marketing execution. Furthermore, it is ensured that there is a close relationship between strategy, marketing, sales, offers and customer management.
At Tailor Business Consulting, we evaluate together with our customers the full spectrum of activities through our "Marketing Anatomy", which is a 20-step well-documented framework that addresses:
- Marketing strategy
- Customer insights
- Segment oriented communication
- Lead oriented communication
- Internal Communication
- Organization and roles
- Marketing process
- Tools and media
- Competence definition
- Marketing management etc.
Through a thorough analysis, potentials and strengths are identified so that the right places can be inserted. The goal is to reach "Excellence".
If you want a dialogue on how we can help you grow your business or solve other management-related challenges, please feel free to contact us for a noncommittal meeting.
Sales Development
The successful manager knows that the sales organisation must be in strong harmony with relevant customer segments in the market, and that it is almost inevitably that the sales organisation is at the heart of executing a company's overall strategy.
At Tailor Business Consulting, we help customers who want growth in revenues and profit to develop their sales organisation using a well-proven methodology which has gained international recognition as Best Case Practise.
Based on market data and other analytical material, the sales "temperature" is analyzed through Tailor Business Consulting's Sales Anatomy, which is a 20-step framework that addresses:
- Sales Strategy
- customer Segments
- Key Account
- Salgsorgansiation
- Sales processes
- selling Tools
- Job descriptions
- Competency Definitions
- Performance Measurements / KPIs
- Sales management etc.
Through the profound analysis, strengths and weaknesses of the organization are identified for further development, which will result in the customer experiencing significantly higher control over their order intake and market knowledge; as well as you will experience reduced supply costs and closer customer relationships.
If you want a dialogue on how we can help you grow your business or solve other management-related challenges, please feel free to contact us for a noncommittal meeting.
Tender Development
The bidding phase is in all respects a critical phase for companies that want growth. Partly because this phase is extremely costly. And partly because you are setting the pace for growth here. The tender phase sets the balance between the market's project flow and the production capacity.
At Tailor Business Consulting, we help companies optimize and professionalize their performance in the bidding phase, thereby ensuring a development that points to reduced bidding costs and higher hit rates on submitted offers.
When we develop companies' performance in the tender phase, we do it according to our Tender Anatomy, which is a methodology in 20 steps. The methodology ensures that we cover:
- Tender Strategy
- Organsiation
- Processes
- Skills
- Job Descriptions
- Differentiators
- Internal Procedures
- Tender Tools
Through this thorough analysis, the strengths and weaknesses of the organisation are identified for further development; which will mean that as a customer you will experience a significantly higher control over your hit rate and flow of new orders, as well as experiencing reduced supply costs and closer customer relations.
If you want a dialogue on how we can help you grow your business or solve other management-related challenges, please feel free to contact us for a noncommittal meeting.
Customer Management
The customer's journey through the company's value chain - ie. from first contact to continued order - is essential for creating an "ambassador" or an unsatisfied customer, which in turn is essential for whether or not developing a long-lasting customer relationship. If you cannot keep your existing customers, you must constantly find new customers, which is costly and unsatisfactory for everyone.
In many companies, we see that there is a great deal of interest in securing satisfied customers, and to do satisfaction surveys, NPS and much more, which is also an important part of ensuring quality development in customer management.
At Tailor Business Consulting we help our customers to map their customers' journey through their business processes ensuring that there is no process where the customer is left alone:
- Marketing
- Sales
- Offer
- Design
- Production
- Submission
- Accountant
- Law etc.
Through this analysis and mapping, strengths and weaknesses in the value chain are identified so that development work can be initiated. That is, everything from response times, communication, compliance with agreements entered into etc. This means that as a company you will experience a higher customer loyalty and thus an increased resale rate.
If you want a dialogue on how we can help you grow your business or solve other management-related challenges, please feel free to contact us for a noncommittal meeting.
Partner Management
When you as a company manager wants growth, your partner relationships can bring you closer to your goal, as this can create more opportunities in the market than you can create by yourself, just as it is a way of building the strongest possible team for the benefit of the customers. And also increasing your own probaility of winning the order.
At Tailor Business Consulting we have developed a partner concept model based on many years of experience that can be digitally executed through market data. For example, you can track the strongest relationships with a given customer and get an overview of which partners will strengthen the company in a particular situation.
We often see that the focus is on repetition, when thinking of partnerships, but equally important is to think about who the prospective customer has good experiences with.
We thus help customers to develop a partner strategy at overall levels, as well as on project level.
If you want a dialogue on how we can help you grow your business or solve other management-related challenges, please feel free to contact us for a noncommittal meeting.
